MANILA -- Cebu Pacific (CEB), the country’s low fare leader, registered a record high domestic market share of more than 41% for the month of June. The market share figure relates to all competitive domestic jet markets and is the highest level ever reported in the more than 10 year history of the airline, CEB executives said Friday.
June, traditionally, is a lean travel month in the Philippines, but CEB reported a load factor of more than 79% for the same period carrying 65% more domestic passengers in June than in the month of the previous year. CEB market share for June 2005 was 31%.
The steady growth in market share and load factor can be attributed to the more aggressive pricing strategy that the airline has adopted, starting with the launch of its ‘Go’ fares in November 2005, executives said.
CEB also offered 10 peso and 1 peso promo fares in March 2006. CEB had a further 2 Airbus A319 aircrafts joined its fleet in June as part of a continuing upgrading program and replacing older DC9 aircrafts.
By the end of July, CEB will be operating an all Airbus fleet and will have the youngest fleet in the country and one of the youngest in Asia.
“Cebu Pacific has always been committed to serve the Filipino. Our vision is to make it possible for every Juan Dela Cruz to fly by offering the lowest fares possible to wherever Cebu Pacific operates. And now with our brand new, bigger Airbus planes, we will be able to offer more seats at lower fares to the public,” said Lance Y. Gokongwei, CEB President and CEO.
He said: “We are very much encouraged by the growth in traffic since the introduction of ‘Go’ fares and the various seat sales because we see that domestic tourism can be stimulated even during the lean season. And very importantly, this also means that we, as a country, can develop tourism to become a year-round industry.”
“We will continue to offer our low fares and high quality service because we really believe it’s time every Juan flies,” Gokongwei emphasized.
No comments:
Post a Comment