CEBU CITY - Cebu City will host a five-day trade fair that will showcase different products from the central Philippine region, organizers said Thursday.
The trade fair, dubbed as "Visayas - One Town One Product-Philippines," or OTOP-Philippines will be held on Nov. 23 at the SM Trade Hall.
The Department of Trade and Industry and the Department of Tourism said thousands of people are expected to flock to the fair to see homegrown products from the three Visayas regions.
The OTOP-Philippines is a priority program of the government to promote entrepreneurship and create jobs all over the country. Tourism and investment is promoted by capitalizing on culture and the ingenuity of the people, organizers said.
Under the OTOP-Philippines, the local government units (LGU) take the lead in identifying, developing and promoting a specific product or service, of which their areas have specific advantage.
The chief executives of each city and municipality have the task of consolidating services needed by industries to develop as a trademark for their respective localities.
OTOP-Philippines provides a comprehensive assistance package through a convergence of services from LGUs, national government agencies and the private sector. This includes business counseling, skills and entrepreneurial training, product design and development, appropriate technologies and marketing.
The DTI said the OTOP-Philippines is designed to support micro, small and medium enterprises (SME's) in the manufacturing and marketing of distinctive products and services to a much better level and achieve measurable results. DTI said those interested to participate in the trade fair can call Laura Rollan or Minerva Yap of DTI regional office at telephones 032.4121933 and 032.2545317.
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