Demak Motors Making Names In RP

ZAMBOANGA CITY (Mindanao Examiner / 21 Dec) – The Malaysian Demak motorcycles continue to make names in the Philippines, a year after it opened its first manufacturing plant in Zamboanga City, west of Mindanao island.

And K Servico Trade Inc, a company involved in retailing and motorcycle sales in the Philippines, is expected to place its first order for Demak motorcycles soon, says a senior official of the Malaysian motorcycle manufacturer headquartered in Kuching, Sarawak.

Just recently, top K Servico officials led by Alfredo L. Llennes, its President and Chief Operating Officer, visited Demak's second motorcycle plant in the Philippines located in Metro Manila, the Malaysian news agency, Bernama, said Thursday.

Ma. Socorro F. Cipriano, marketing officer of Demak Motor Mfg. Phils Inc, briefed Llennes group on the latest range of motorcycle models.

Hu Ying, executive director of DNC Asiatic Holdings Sdn Bhd, the parent company of Demak Motor, told Bernama that the visitors discussed plans to promote Demak motorcycles in Luzon and the Metro Manila cities.

Luzon is the biggest island in the Philippines while Metro Manila is the metropolitan area that contains the city of Manila as well as 16 surrounding cities and municipalities, including Quezon City, the capital from 1948 to 1976.

K Servico Trade Inc. and its sister company, Emcor Inc., were established by Jesus V. Del Rosario in 1971 and 1957 respectively as a nationwide retail network selling motorcycles and home appliances.

Emcor operates 180 stores in the Visayas, Mindanao and Palawan islands and is already selling Demak motorcycles while K Servico Trade operates 102 stores in Metro Manila and in Luzon.

Demak opened its first factory at the Zamboanga City Special Economic Zone and Freeport Authority (ZamboEcozone) and since then had been cited many times by different Filipino business groups because of its quality motorbikes.

It also participated in this year’s Mindanao Business Conference in Zamboanga City where the local mayor, Celso Lobregat, led visitors in touring the Demak show room at the Garden Orchid Hotel, where the summit was held. (Bernama, with a report from the Mindanao Examiner)